Court Rules Against Arla Foods rBST Ad, At Least for Now
In a ruling last week, Chief Judge William Griesbach of the U.S. District Court for the Easter District of Wisconsin granted a preliminary injunction against Arla Foods rBST advertising and social media campaign.
Arla Foods is prohibited from running the TV and social media ads until the case is heard and decided. Arla started running the ads in April, which depict a child’s interpretation of rBST, which is depicted as a six-eyed monster with “razor-sharp horns” and electrified fur.
Griesbach noted that the Food and Drug Administration recently reaffirmed that milk from rBST-treated cows is safe, and that there is no significant difference between milk from cows treated with rBST and those that aren’t. “Suggeting otherwise only serves to disseminate misinformation to the public,” Griesbach wrote in his decision.
Elanco, which brought the suit against Arla Foods, was pleased with the decision. “As the court points out in its ruling, ‘fear-mongering’ does not ‘benefit the public,’” says Eric Graves, president, Elanco, North America.
No word on when the case will actually be heard.