5 Ways to Nurture Job Candidates
Do you have trouble getting enough job applicants, not getting the right talent to apply, have a high candidate drop-off, low offer acceptance rate, or high turnover? The experience the candidates have during your hiring process could be to blame! How do you treat the job seeker throughout the hiring cycle? It’s all about making time for communication. Here are five ways to nurture candidates and create a positive candidate experience:
- Job Description = Actual Job. Yes, you’re marketing the company and the job, but be realistic. Does your job posting accurately reflect what the position actually entails, or are you overselling it? This is not a time for bait and switch advertising! Don’t waste your time fluffing up the position. Ask supervisors and even employees in a similar position to review the job description.
- Acknowledge Applications. Let the candidate know you received their application materials. Send an acknowledgement or use the reply receipt, or automatic response function available with many online job boards to confirm application receipt. Candidates report the most discouraging aspect of the application process was a lack of response from employers.
- Be a Prepared Interviewer. The interviewer should review the candidate’s application materials, know what’s on the resume and don’t re-ask the same question but ask the candidate to further explain or extend upon their resume. The interviewer should be knowledgeable about the position and ask relevant questions. Interviews should always end with an expression of gratitude for the candidate’s time.
- Set Expectations. When can the candidate expect to hear back from you? What are the next steps in the process? When will you make the hiring decision, and what’s the expected start date? Let the candidate know what to expect, then most importantly, meet or exceed those expectations!
- Time is Money. Take time to thoroughly review the candidate’s materials, show your dedication to the process and candidate. Check their references and continue to communicate with the candidate throughout. Finally, take the time to ensure the job offer is competitive, complete and professional. Rushing through the hiring process often leads to disappointment for both the employer and new employee.