Woman buying milk.
January 10, 2019

Consumers Say FDA Should End Mislabeling of Fake Milk

 |  By: Jim Dickrell

Sixty-one percent of consumers surveyed by IPSOS say the Food and Drug Administration (FDA) should enforce existing regulations and prohibit non-dairy beverage companies from labeling their products as “milk.”


Only 23% of those surveyed said FDA should not limit the term “milk” to dairy products. Sixteen percent were uncertain.


The IPSOS survey was commissioned by the National Milk Producers Federation (NMPF). IPSOS is a global market research and consulting firm. The on-line survey of 1,005 adults nationwide was conducted January 4 – 7, 2019, with adults in all 50 states. It has a margin of error of +/- 3.5%.


“Consumers have spoken, and they are clear in their desire for FDA to enforce its own rules,” says NMPF President and CEO Jim Mulhern. “FDA must listen to their voice and end deceptive labeling by plant-based beverage manufacturers.”


He notes that an IPSOS survey last August showed 73% of consumers falsely believed almond-based beverages contained more protein per serving than milk. Almond-based beverages typically have just one gram of protein per 8 ounce serving. Milk has 8 grams. In another survey by the International Food Information Council Federation released this past fall, a fourth of consumers either thought almond drinks contained dairy milk (it doesn’t) or weren’t sure.