Dairy Checkoff’s ‘Acres and Avenues’ Video Series Launches Second Season
The dairy checkoff’s video series, “Acres and Avenues,” launches its second season today, featuring California tattoo artist and hair stylist Christine Barnum and Virginia dairy farmers Laura and Scott Flory.
In the video, available at www.acresandavenues.org, Barnum learns about robotic milking and other technology at the Flory’s seventh generation family dairy farm. The episode will also be distributed on social media channels and other lifestyle outlets, such as Mashable and Mashable’s Snapchat channel.
Last year’s inaugural launch, which featured two episodes, generated more than five million views.
“This season keeps the momentum going as we share the stories of our nation’s dairy farm families with consumers who are generations removed from our farms,” says Paul Rovey, Arizona dairy farmer and chairman of Dairy Management, Inc. (DMI). “The checkoff’s mission aims to protect sales and grow public trust among critical audiences, including millennials who want to know more about our industry and how the foods they enjoy are produced. Acres and Avenues allows us to do that.”
A fourth episode of will be released later this month, features Florida dairy farmer Sutton Ricks and his daughter Lindsey paired with comedian/actor Flula Borg. The episode centers around the work ethic and values required to operate a dairy farm seven days a week, 52 weeks a year.
The “Acres and Avenues” series is an attempt to reach millennials via social media and demonstrate they and dairy farmers share a lot of common values. It was created by DMI, using dairy checkoff dollars.