Fairlife Is Expanding Into Canada
Last week the Coca-Cola company announced an $85M CAD investment to build a new production facility in Peterborough, Ontario, capable of producing Fairlife ultrafiltered milk.
This investment will make Canada the first international market for Fairlife products.
"We couldn't be more excited to continue the Fairlife journey with our forthcoming expansion into Canada," says Tim Doelman, chief operating officer of Fairlife. "We're continuing to experience tremendous growth as more and more people are becoming dedicated fans of our rich tasting and nutritious milk, and we're confident that Canadians are going to love it as well.”
According to Doelman, it was easy to mark Canada as Fairlife’s first international market given the “high farming and dairy standards already in place.” He added that Fairlife and Canadian farmers are equally dedicated to “high quality, fresh tasting” milk.
The new facility, scheduled to begin operations in the first quarter of 2020, will produce Fairlife ultrafiltered milk in Fat Free, 2% White, 2% Chocolate and Whole (3.25%) White in 1.5L PET bottles; and 2% White and 2% Chocolate in 240 mL PET bottles.
"Dairy farmers in Ontario look forward to working with processors, such as Coca-Cola Canada and Fairlife, to bring further innovation to our growing Canadian dairy industry and are excited at the opportunity Fairlife presents to expand the dairy category and offer more variety to consumers," says Graham Lloyd, Dairy Farmers of Ontario general manager and chief executive officer. "Canadian consumers value high-quality milk and animal care standards available in Ontario and throughout Canada, which is why Canada is an ideal market to launch Fairlife. Canada's dairy system continues to contribute to the Canadian economy by attracting millions of dollars in processor investments and offering continued and stable growth."