consumer
January 28, 2019

Last Chance To Comment on Milk Alternatives

 |  By: Mike Opperman

The time for producers to supply their comments to FDA about the use of dairy names for plant-based products closes in a few hours. The National Milk Producers Federation (NMPF) is making one last push to make sure dairy imitators can't use milk as a product description.

"Clear, accurate labeling is a fundamental matter of truth and transparency for consumers," NMPF said in comments filed with the agency. According to surveys over the past six months:  

•    77% of buyers of dairy and plant-based beverages think almond-based drinks have as much or more protein than dairy, when in fact real milk has as much as eight times more protein;
•    78% thought plant-based beverages had at least as many vitamins and minerals as dairy, again incorrect;
•    68% thought such beverages had at least as many “key nutrients” such as calcium and potassium, which they do not; and
•    While consumer confusion over nutrition is a key NMPF concern, research funded by plant-based beverage supporters found more basic confusion: Roughly 25% of consumers were unsure whether plant-based beverages contained cow’s milk.

“These misperceptions about non-dairy foods are real. The imitations confuse customers who rely on names and product packaging to make judgments about a food. Those customers deserve transparency,” said Brody Stapel, president of Edge Dairy Farmer Cooperative and a Wisconsin dairy farmer. "Our dairy farmers and processors work hard to produce incredible food. Milk and dairy products — real dairy foods — offer almost unbeatable nutritional value, and customers deserve to know this."

As of Friday FDA had received more than 12,000 comments. FDA will accept comments through 11:59 eastern this evening. You can still get your comments in by going here

This block is broken or missing. You may be missing content or you might need to enable the original module.