Midwest Dairy Co-op Gets New ‘Edge’
The Dairy Business Milk Marketing Cooperative (DBMMC), founded in 2010, is getting a new name and a new image.
Over the next several months, DBMMC will become “Edge” to better reflect the co-op’s drive to put members’ at the forefront of policy discussions. DBMMC does not process any milk, but provides milk testing verification services and market information under the Federal Milk Marketing Orders. It also provides a progressive voice on Capitol Hill on dairy issues.
The new name, Edge, is representative of the growth and evolution the cooperative has undergone over its seven-year history, says John Pagel, co-op president and a Wisconsin dairy farmer. “We put our members at the forefront of the discussions, giving dairy farmers a voice in matters critical to their businesses and their communities.
“Now, more than ever, dairy farmers need to be heard. Edge uniquely conveys the individual messages of all members where it matters,” Pagel says. “Milk needs a modern voice—with customers, in the community, and in Congress—and the voice of milk is the promise of Edge.”
Unlike other co-ops, DBMMC does not block vote on Federal Order issues but allows each member to vote individually. With 800 members from farms of all sizes in nine states, DBMMC is the fifth largest dairy co-op in terms of milk volume.