Milk PEP Launches New Kids Campaign
Recognizing that fully half of kids ages 9 and up are falling short on their consumption of calcium, vitamin D and potassium, the Milk Processor Education Program (MILK PEP) is launching a new campaign targeted at moms to remind them of that fact. You can view some of the commercials here.
MILK PEP is launching new TV commercials this month to reinforce the message that milk provides the best source of these nutrients for children and teenagers. The ads will be running nationally on a variety of networks, including ABC, NBC, TBS, TNT, USA, CNN and many more. The promotion is being funded exclusively by MilkPEP, but the total amount to be spent has not been made public.
The American Academy of Pediatrics recommends two servings of milk for kids 2 to 3 years of age, 2 ½ serving of milk for kids 4-8 years of age, and 3 servings for kids and teenagers 9 to 18 years of age. Dieticians note that substituting non-dairy calcium sources like soy milk or leafy greens can lead to gaps in other nutrients such as protein, vitamins A, B12 and D, and phosphorus, riboflavin, potassium and magnesium. To replace the calcium in milk, kids might have to eat as much as 10 cups of raw spinach.
Studies suggest that more than 40% of kids would drink more milk if it were offered. So Milk PEP is suggesting:
• Serving milk at meal times to ensure children get the vital nutrients they need.
• Adding milk to a smoothie. It’s an easy way to add protein to breakfast or a snack (8g protein/8oz serving).
• Swapping out water for milk to add high-quality protein plus other nutrients when making oatmeal. When you make old-fashioned oatmeal with milk instead of water, you add 8 g of high quality protein plus 8 additional nutrients.
• Looking for more recipes and inspiration here.