Woman buying milk.
December 19, 2018

‘Naughty or Nice’ Fake Milk Labels, Just in Time for Holidays

 |  By: Jim Dickrell

The National Milk Producers Federation (NMPF) has released its list of 10 “Naughty or Nice” fake milk labels, just in time for the Holidays. No word yet from Santa on what he plans to leave in their corporate stockings next week.


“Certain brands already use truthful and transparent labels and don’t improperly borrow dairy terms to describe their products,” says Jim Mulhern, NMPF president and CEO. “Unfortunately, far too many brands market their nutritionally inferior products under the health halo of real dairy milk.”


NMPF identified six “naughty” brands which mislabel and sell nutritionally inferior non-dairy beverages: Almond Breeze, Oatly, Great Value (Walmart), Simply Balanced (Target), Muscle Milk and So Delicious.


The “nice” brands, which truthfully label their products by avoiding the term “milk” on their labels, include: Trader Joe’s, Quaker, Pacific Foods and Kirkland (Costco). 


The Food and Drug Administration is currently accepting public comments on the use of proper names for plant-based beverages. The comment period is open until Jan. 28.