New Ultra-Filtered Whole Milk with DHA Omega-3 Launched by fairlife
A new ultra-filtered whole milk is being launched by fairlife, LLC, which includes DHA Omega-3 fatty acids.
The DHA Whole Milk joins fairlife’s product line that already includes 2% ultra-filtered milk with DHA. The DHA milks are being promoted has supporting brain health and both the products are sold in 52-ounce bottles across the country. DHA products were previously branded as fairlife SuperKids.
“As a dairy company rooted in innovation, fairlife is dedicated to consistently launching great tasting products that provide essential nutrients and vitamins. And, as a mother and grandmother of triplets, I understand the health benefits derived from good nutrition and I want nothing more for my family,” says Sue McCloskey, dairy farmer and co-founder of fairlife, LLC.
DHA Whole Milk from fairlife delivers 13g of protein and 35% of the daily value of calcium, in addition to the Omega-3 fatty acids.
“Scientists have linked these fatty acids to a variety of health benefits throughout life, including brain health and health aging. I’m thrilled to say that our new ultra-filtered whole milk option offers 125mg of DHA Omega-3 fatty acids in each serving. That’s more than triple the amount found in other DHA-milk,” McCloskey says
fairlife was founded in 2012 by Select Milk Producers, Inc., a dairy cooperative that includes Fair Oaks Farms in Indiana. The company’s processing plant is located in Michigan where it turns milk from cows into an ultra-filtered product with 50% more protein and 50% less sugar than traditional milk. A partnership with Coca-Cola has helped maximize the distribution chain nationwide for fairlife.
The DHA Whole Milk is currently available across the country and has a suggested retail price of $4.49 for a 52-ounce bottle.