September 29, 2017

NMPF Urges Action Against Cashew Milk

Top Story  |   |  By: Mike Opperman

The National Milk Producers Federation (NMPF) urged federal and state food regulators to take enforcement action against imitation dairy product “Blue Magic Cashew Milk” for continuing to ignore federal standards of identity for dairy products.

In a letter sent to the U.S. Food and Drug Administration (FDA) and the California Department of Food and Agriculture, NMPF said that use of the standardized dairy term “milk” on a plant-based imitation made mostly from nuts and water is a violation of government standards defining milk as the product of a dairy animal.

“This ‘Blue Magic’ product completely ignores clearly-defined regulations specifying what milk is, and is deceiving to consumers seeking appropriate levels of milk’s actual nutrition for their families,” said Jim Mulhern, President and CEO of NMPF.  “This beverage is not a nutritional substitute for real milk, regardless of its blatant attempt to co-opt dairy terms.”

Today’s action is the second time this year that NMPF has raised objections to federal and state authorities regarding Blue Magic Milk. Following its initial review of imitation products, National Milk raised its concerns with the FDA and the California Department of Food and Agriculture in June.  Shortly thereafter, Urban Remedy made minor alterations to the beverage’s label, renaming the product as “Blue Magic Cashew Milk.” But according to NMPF, the beverage is still using the standardized term “milk,” without offering the same nutrition as real milk, triggering the follow-up letter to the agencies pointing out the continued violations in the labeling of the product.

This action against Blue Magic Cashew Milk is part of a new campaign by NMPF that will call attention to other imitation products that inappropriately use dairy terminology on their labels.  Calling the effort “Dairy Imitators: Exposed,” it will draw attention to these products’ lack of compliance with federal standards, and their nutritional deficiencies when compared to real milk, yogurt, cheese and other dairy foods.


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