The One Bright Spot in Fluid Milk Sales
Though fluid milk sales have plummeted nearly 3.7 billion pounds between 2013 and 2017, the milk-fat content of those sales has actually increased due to the resurgence of whole milk sales.
In 2013, whole milk sales were just under 14 billion pounds. In 2017, those sales rebounded to nearly 15.75 billion pounds, an increase of 13%.
As a result, the total milk-fat sales in all fluid milk actually increased 20 million pounds, reports Jerry Cessna, an agricultural economist with USDA’s Economic Research Service.
That’s the one bright spot in declining fluid sales, since that milk fat is not backing up on commodity markets and depressing prices even further.
Cheese still accounts for the bulk of milk-fat sales, reaching 42.5% of the total supply of milk fat in 2017, says Cessna. That’s up from 37.7% in 2000.
The data set does not include 2018 because some of the data is not yet available.