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October 16, 2019

Texas Dairy Farmer Larry Hancock New USDEC Chairman

 |  By: Jim Dickrell

Larry Hancock, a dairy farmer from Muleshoe, Tex., has been elected chairman of the U.S. Dairy Export Council (USDEC), replacing long-time chair Paul Rovey.

USDEC is a non-profit member organization that promotes global dairy trade. Members include dairy farmers, both proprietary and cooperative processors, ingredient suppliers and export traders. It was founded in 1995 and is funded primarily through the dairy checkoff program.

Hancock runs a 4,200-cow dairy about 70 miles northwest of Lubbock with his wife, Pam, and their two children. He has served in a variety of leadership roles within the dairy industry, including treasurer of Dairy Management, Inc., and as a board member of the United Dairy Industry Association. He also serves on the boards of Dairy Farmers of America and Dairy Max.

Rovey had been USDEC chair for the past 11 years, and has been given the honorary title of chairman emeritus. Rovey was elected USDEC’s vice chairman in 2001, when annual U.S. dairy exports were $1.1 billion. Last year, dairy export value had quintupled to $5.6 billion, and volumes had reached one of six milk tankers being sent to foreign markets.