USDEC Opens New Dairy Center in Singapore
The U.S. Dairy Export Council (USDEC) opened a new, state-of-the-art dairy education hub in Singapore this week, designed to serve the burgeoning export markets of Vietnam, Indonesia, the Philippines, Malaysia and Singapore.
Funding for the center comes from U.S. dairy farmers through the national dairy checkoff program. “[The Center] represents a long-term commitment by the U.S. dairy industry to the region and exports, and recognition of the importance of Southeast Asia as an innovation hub,” says Tom Vilsack, USDEC president and CEO.
Currently, the region absorbs about 25% of U.S. dairy exports. Demand for U.S. dairy products climbed $250 million from 2017 to 2019 in the region, and over the last 8 months became the top destination of U.S. dairy export sales by volume. The increase in exports was driven by a surge in a demand for dairy ingredients.
The new dairy center hub will serve as an education and meeting place where market intelligence, ideas and research can be shared. “We hope the Center becomes a valuable resource that enables Southeast Asia customers, consumers and U.S. dairy suppliers to thrive together in the future food ecosystem,” says Vikki Nicholson-West, executive director of USDEC Singapore Ltd.