Ben Potter is the social media and innovation editor for Farm Journal Media. He writes about the many new on-farm technologies that make farmers better, faster, more efficient and more profitable. He has more than 9 years of experience writing for a cotton publication and an advertising agency serving agribusiness clients. This helped him build a strong foundation of agronomic and crop-protection knowledge for corn, soybeans, wheat, cotton, rice, peanuts and a variety of specialty crops. Ben attended both the University of Missouri (journalism) and the University of Memphis (technical writing).
Ben’s grandparents were corn and soybean farmers, and his father was a soil scientist with the USDA. Away from work, Ben keeps busy with a broad range of activities, whether it’s long-distance running, growing habanero peppers or spending quality time with his wife and two daughters.